Maximizing Owner’s ROI
SITUATION – An Unengaged Target Audience
When the Blanca team was retained, the project had minimal pre-leasing due to:
- Challenging economic environment
- Perceived small and inefficient floor plans
- Impaired views
STRATEGY – A Customized Marketing Program
We set to turn perceived challenges into opportunities, with a branding and communications program focused on the project’s location and prestigious address, targeting new-to-market tenants.
RESULTS – Objectives Quickly Achieved
Our team’s strategy, relentless drive, deeply honed experience and marketing expertise resulted in leasing 90 percent of the project to quality tenants within 36 months of C.O.
5 QUESTIONS WITH TERE BLANCA OF BLANCA COMMERCIAL REAL ESTATE
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BEHIND THE RISE OF MASS TIMBER TOWERS
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Daniella Aragon-Andre Levy Public Relations Full Article Before concrete and steel’s arrival 150 years ago, wood represented the leading building staple. Today, with the advent of ultra-strong, safe […]