Maximizing Owner’s ROI

SITUATION – An Unengaged Target Audience

When the Blanca team was retained, the project had minimal pre-leasing due to:

  • Challenging economic environment
  • Perceived small and inefficient floor plans
  • Impaired views

STRATEGY – A Customized Marketing Program

We set to turn perceived challenges into opportunities, with a branding and communications program focused on the project’s  location and prestigious address, targeting new-to-market tenants.

RESULTS – Objectives Quickly Achieved

Our team’s strategy, relentless drive, deeply honed experience and marketing expertise resulted in leasing 90 percent of the project to quality tenants within 36 months of C.O.