Public opinion of project (Two MiamiCentral & Three MiamiCentral) and location generally unfavorable when awarded the assignment in early 2014
Skepticism about project’s announced delivery date
STRATEGY
Developed and implemented a customized canvassing strategy
Create the vision for the neighborhood and the project offering unmatched access and connectivity coupled with proactive and targeted canvassing to attract quality tenants
Launched marketing initiative to change public perception through effective messaging to create the vision at project completion
RESULTS
Shifted community perception, driving leasing momentum and occupancy successfully with 52% pre-leased and 97% leased within 12 months of delivery. The Blackstone Group acquired in 3/2021 for $230.0M ($700/RSF).
MAJOR TENANTS
Carlton Fields, Venevision (Cisneros), The Blackstone Group, Viacom, and EY
PLANTATION OFFICE BUILDING GAINS FOUR NEW TENANTS
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Levy Public Relations Full Article Companies involved with energy, money, tech and tourism have secured space in an eight-story office building in Plantation. The new leases amount to […]
BLANCA CRE DRIVES OVER 56,000 SF OF LEASE ACTIVITY AT ROYAL PALM OFFICE PARK
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Levy Public Relations Full Article Blanca Commercial Real Estate, Inc. announced new leases and renewals totaling 56,100 square feet at Royal Palm Office Park in Plantation. The activity […]