Public opinion of project (Two MiamiCentral & Three MiamiCentral) and location generally unfavorable when awarded the assignment in early 2014
Skepticism about project’s announced delivery date
STRATEGY
Developed and implemented a customized canvassing strategy
Create the vision for the neighborhood and the project offering unmatched access and connectivity coupled with proactive and targeted canvassing to attract quality tenants
Launched marketing initiative to change public perception through effective messaging to create the vision at project completion
RESULTS
Shifted community perception, driving leasing momentum and occupancy successfully with 52% pre-leased and 97% leased within 12 months of delivery. The Blackstone Group acquired in 3/2021 for $230.0M ($700/RSF).
MAJOR TENANTS
Carlton Fields, Venevision (Cisneros), The Blackstone Group, Viacom, and EY
5 QUESTIONS WITH TERE BLANCA OF BLANCA COMMERCIAL REAL ESTATE
/in In the news, Tere Blanca /by Geraldine GonzalezMEDIA CONTACT: Daniella Aragon-Andre Levy Public Relations Full Article March 16, 2023 While office buildings nationwide are struggling to lure back workers, South Florida office owners are in an enviable […]
BEHIND THE RISE OF MASS TIMBER TOWERS
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Daniella Aragon-Andre Levy Public Relations Full Article Before concrete and steel’s arrival 150 years ago, wood represented the leading building staple. Today, with the advent of ultra-strong, safe […]