In 2021, Healthcare Realty needed a new leasing team to lease threw medical office buildings totaling 221,400 SF in Miami-Dade County and engaged Blanca CRE.
Buildings lacked a unified brand identity and were facing a significant rollover across its portfolio.
STRATEGY
Created buzz with medical brokerage community.
Built on existing relationships with hospital leadership.
Canvassed market for prospects.
Connected with existing tenants for renewals and expansion opportunities.
Focused on responsiveness for both new and existing tenants.
RESULTS
Increase velocity of new leases and renewals, improved occupancy and garnered higher rental rates.
In 2023, Blanca CRE was awarded leasing an additional 10 medical office buildings in Miami-Dade and Broward Counties with total portfolio totaling approximately 900,000 SF.
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