Securing Quality Tenants. Fast.
SITUATION –Tall Obstacles for a Skyscraper
With zero pre-leasing at the time of our engagement, 1450 Brickell faced significant hurdles, including:
- Tenant aversion to being first in an otherwise empty building
- Perceived location issues at the “end” of Brickell
- Unknown financial capability of ownership group
STRATEGY – Leverage Marketing and Branding
The Blanca team turned potential problems into opportunities:
- Positioning building at “Brickell’s entrance”, rather than “end”
- Communicating building’s attributes and financial strength of ownership group
RESULTS – Creatively-Driven Leasing Success
Within 5 months of engagement, the Blanca team had:
- Executed an 80,000 square foot anchor tenant lease within 5 months of engagement
- Achieved 40% pre-lease at T.C.O. within 12 months of engagement
- 98% leased within 36 months of C.O.
- Consistently achieving top rents in Brickell
MIAMI QUIETLY RECLAIMS ITS CRYPTOCURRENCY CROWN AS MARKET SIGNALS POINT TO PROMISING COMEBACK
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Levy Public Relations Full Article The Magic City could soon be better known as the “Crypto City,” as certain market signals have risen to the surface and […]
BLANCA CRE EXPANDS SOUTH FLORIDA OFFICE PORTFOLIO INTO BOCA RATON, GREATER FORT LAUDERDALE
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Levy Public Relations Full Article Blanca Commercial Real Estate announced its expansion in Boca Raton as the exclusive leasing agent for three PEBB Enterprises office properties in Boca Raton and Greater […]