Location was perceived to be too far from restaurants and retail shopping
STRATEGY
Developed customized marketing campaign to position the project’s location as the new center of Coral Gables upon completion of the mixed-use project across the street
Positioned and promoted building’s unique contemporary design and unique features such as first rooftop terrace in the submarket
Implemented a proactive and aggressive canvassing program
RESULTS
90% leased with quality tenants in less than a year from engagement
Sold within two years of delivery to institutional investor achieving less than a 5% cap rate at $24.5 million
BLANCA CRE BRINGS THE PLAZA CORAL GABLES TO 100% LEASED
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Levy Public Relations Full Article Blanca Commercial Real Estate and Agave Holdings announced that The Plaza Coral Gables is now 100% leased. Blanca Commercial Real Estate successfully secured the final leases […]
TERE BLANCA ON RESILIENCE, REINVENTION, AND REIMAGINING OFFICE SPACE IN SOUTH FLORIDA
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Levy Public Relations Full Article In the ever-evolving landscape of commercial real estate, few figures stand as tall—or as resilient—as Tere Blanca, founder and CEO of Blanca […]