Location was perceived to be too far from restaurants and retail shopping
STRATEGY
Developed customized marketing campaign to position the project’s location as the new center of Coral Gables upon completion of the mixed-use project across the street
Positioned and promoted building’s unique contemporary design and unique features such as first rooftop terrace in the submarket
Implemented a proactive and aggressive canvassing program
RESULTS
90% leased with quality tenants in less than a year from engagement
Sold within two years of delivery to institutional investor achieving less than a 5% cap rate at $24.5 million
23,500 SF LEASE MARKS MAJOR NEW-TO-MARKET EXPANSION FOR CRRE FINANCE FIRM
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Daniella Aragon-Andre Levy Public Relations Full Article The Offices at THE WELL Bay Harbor Islands, the newest Class A office development in Miami’s Bay Harbor Islands, is set […]
LENDER DWIGHT CAPITAL INKS 23K-SF FOR NEW HQ IN BAR HARBOR ISLANDS
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Daniella Aragon-Andre Levy Public Relations Full Article Commercial real estate lender Dwight Capital signed a 23,000-square-foot lease to move its headquarters to The Well, Terra’s mixed-use development in […]