A UNIQUE BUILDING. LEASED QUICKLY.

SITUATION

• High vacancy at time of engagement
• Location was perceived to be too far from restaurants and retail shopping

STRATEGY

• Developed customized marketing campaign to position the project’s location as the new center of Coral Gables upon completion of the mixed-use project across the street
• Positioned and promoted building’s unique contemporary design and unique features such as first rooftop terrace in the submarket
• Implemented a proactive and aggressive canvassing program

RESULTS

• 90% leased with quality tenants in less than a year from engagement
• Sold within two years of delivery to institutional investor achieving less than a 5% cap rate at $24.5 million