Location was perceived to be too far from restaurants and retail shopping
STRATEGY
Developed customized marketing campaign to position the project’s location as the new center of Coral Gables upon completion of the mixed-use project across the street
Positioned and promoted building’s unique contemporary design and unique features such as first rooftop terrace in the submarket
Implemented a proactive and aggressive canvassing program
RESULTS
90% leased with quality tenants in less than a year from engagement
Sold within two years of delivery to institutional investor achieving less than a 5% cap rate at $24.5 million
5 QUESTIONS WITH TERE BLANCA OF BLANCA COMMERCIAL REAL ESTATE
/in In the news, Tere Blanca /by Geraldine GonzalezMEDIA CONTACT: Daniella Aragon-Andre Levy Public Relations Full Article March 16, 2023 While office buildings nationwide are struggling to lure back workers, South Florida office owners are in an enviable […]
BEHIND THE RISE OF MASS TIMBER TOWERS
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Daniella Aragon-Andre Levy Public Relations Full Article Before concrete and steel’s arrival 150 years ago, wood represented the leading building staple. Today, with the advent of ultra-strong, safe […]