A UNIQUE BUILDING. LEASED QUICKLY.
SITUATION
- High vacancy at time of engagement
- Location was perceived to be too far from restaurants and retail shopping
STRATEGY
- Developed customized marketing campaign to position the project’s location as the new center of Coral Gables upon completion of the mixed-use project across the street
- Positioned and promoted building’s unique contemporary design and unique features such as first rooftop terrace in the submarket
- Implemented a proactive and aggressive canvassing program
RESULTS
- 90% leased with quality tenants in less than a year from engagement
- Sold within two years of delivery to institutional investor achieving less than a 5% cap rate at $24.5 million
Differentiated as a High-Tech Infrastructure
Changing Community Perceptions
Scroll to top
PLANTATION OFFICE BUILDING GAINS FOUR NEW TENANTS
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Levy Public Relations Full Article Companies involved with energy, money, tech and tourism have secured space in an eight-story office building in Plantation. The new leases amount to […]
BLANCA CRE DRIVES OVER 56,000 SF OF LEASE ACTIVITY AT ROYAL PALM OFFICE PARK
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Levy Public Relations Full Article Blanca Commercial Real Estate, Inc. announced new leases and renewals totaling 56,100 square feet at Royal Palm Office Park in Plantation. The activity […]