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Securing Credit Tenants in a Time of Recession
SITUATION
- Building delivered in the midst of the recession
- Nearly 800,000 square feet of new competitive office supply delivered
- No pre-leasing
STRATEGY
- Focused and targeted canvassing program to secure credit anchor tenant
- Proactive positioning of the asset’s location and unique urban experience connecting it to the vision of CityPlace
RESULTS
- Secured 95,000 SF anchor tenant within 6 months of engagement
- Reached 95% occupancy within months and maintained occupancy above 90%
- Procured Related Group to enter into a JV agreement with ShomaGroup to develop CityPlaceDoral
Repositioned As Premier Office Park
Differentiated as a High-Tech Infrastructure
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