Maximizing Owner’s ROI
SITUATION – An Unengaged Target Audience
When the Blanca team was retained, the project had minimal pre-leasing due to:
- Challenging economic environment
- Perceived small and inefficient floor plans
- Impaired views
STRATEGY – A Customized Marketing Program
We set to turn perceived challenges into opportunities, with a branding and communications program focused on the project’s location and prestigious address, targeting new-to-market tenants.
RESULTS – Objectives Quickly Achieved
Our team’s strategy, relentless drive, deeply honed experience and marketing expertise resulted in leasing 90 percent of the project to quality tenants within 36 months of C.O.
23,500 SF LEASE MARKS MAJOR NEW-TO-MARKET EXPANSION FOR CRRE FINANCE FIRM
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Daniella Aragon-Andre Levy Public Relations Full Article The Offices at THE WELL Bay Harbor Islands, the newest Class A office development in Miami’s Bay Harbor Islands, is set […]
LENDER DWIGHT CAPITAL INKS 23K-SF FOR NEW HQ IN BAR HARBOR ISLANDS
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Daniella Aragon-Andre Levy Public Relations Full Article Commercial real estate lender Dwight Capital signed a 23,000-square-foot lease to move its headquarters to The Well, Terra’s mixed-use development in […]