Public opinion of project (Two MiamiCentral & Three MiamiCentral) and location generally unfavorable when awarded the assignment in early 2014
Skepticism about project’s announced delivery date
STRATEGY
Developed and implemented a customized canvassing strategy
Create the vision for the neighborhood and the project offering unmatched access and connectivity coupled with proactive and targeted canvassing to attract quality tenants
Launched marketing initiative to change public perception through effective messaging to create the vision at project completion
RESULTS
Shifted community perception, driving leasing momentum and occupancy successfully with 52% pre-leased and 97% leased within 12 months of delivery. The Blackstone Group acquired in 3/2021 for $230.0M ($700/RSF).
MAJOR TENANTS
Carlton Fields, Venevision (Cisneros), The Blackstone Group, Viacom, and EY
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