Office park was perceived as dated, disconnected and lacking amenities and a “cool” factor.
The portfolio buildings were burdened with numerous contraction and termination options making it susceptible to unexpected increases in vacancy.
STRATEGY
Rebranded and reintroduced the park as Waterford Business District.
Launched phased spec suites program and strategic renovations.
Implemented a series of new tenant programs that enhanced the tenant experience and created a vibrant campus setting.
Proactively engaged with all tenants to develop relationships with key decision makers to increase tenant loyalty.
RESULTS
Increased both ask and take rates by 30%.
Significantly decreased contraction and termination option concessions over the entire portfolio – Today only 3.5% of tenants have options vs. 20% when Blanca was first engaged.
Leveraged unmatched central location, new amenities and tenant offerings to position WBD as South Florida’s premier business park, attracting numerous new tenants from all other major South Florida office submarkets.
PLANTATION OFFICE BUILDING GAINS FOUR NEW TENANTS
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Levy Public Relations Full Article Companies involved with energy, money, tech and tourism have secured space in an eight-story office building in Plantation. The new leases amount to […]
BLANCA CRE DRIVES OVER 56,000 SF OF LEASE ACTIVITY AT ROYAL PALM OFFICE PARK
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Levy Public Relations Full Article Blanca Commercial Real Estate, Inc. announced new leases and renewals totaling 56,100 square feet at Royal Palm Office Park in Plantation. The activity […]