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Following strategic recommendations for renovations and new amenities, the team executed a customized marketing and leasing program focused on credit tenants. The refreshed property quickly established itself as a premier South Florida office destination, generating over 160,000 SF of new leases within 18 months and boosting rents by 11%.
The team positioned The Plaza Coral Gables as a vibrant urban village connected to housing, retail, and hospitality amenities. Through proactive canvassing and storytelling around its central location and on-site offerings, Blanca CRE captured large tenants from competing submarkets, reaching 73% occupancy within the first 18 months while increasing rental rates throughout the lease-up.
Blanca CRE developed a spec suite program tailored to current market demand and supported it with a robust marketing, leasing, and targeted canvassing campaign. By proactively engaging prospective tenants and delivering move-in-ready options, the team successfully backfilled the UKG space before lease expiration, minimizing downtime for ownership. The spec suite strategy also generated a 15% increase in rental rates and attracted new tenants including Fanatics, Howden, and DHL, strengthening the property’s tenant roster and leasing performance.
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