The Marketing & Communications Manager is responsible for developing and executing the firm's social media, content marketing, and communications strategies to elevate brand awareness, showcase market leadership, and support business development initiatives.
Please fill out the form below to submit your application. We appreciate your interest and will review each submission carefully.
About Blanca CRE
Blanca Commercial Real Estate is Florida’s dominant independent commercial real estate services firm, delivering personalized, data-driven strategies for owners, occupiers, and developers. Founded in 2009, we’re built on a client-first approach, deep market expertise, and a passion for delivering powerful outcomes. Services include landlord representation, tenant representation, property acquisition and disposition, property management, and consulting services.
Our mission is simple: to empower our clients’ success by delivering customized solutions with integrity, creativity, and an unwavering commitment to excellence.
We set a high bar and continuously raise it. By empowering exceptional people and holding ourselves to the highest standards, we create an environment where talent thrives and potential is fully realized.
Position Summary
The Marketing & Communications Manager is responsible for developing and executing the firm's social media, content marketing, and communications strategies to elevate brand awareness, showcase market leadership, and support business development initiatives. This role creates compelling content across digital and traditional channels while ensuring consistent messaging that reflects the firm's expertise, culture, and achievements.
Key Responsibilities
· Develop and execute a comprehensive and strategic social media strategy across LinkedIn, Instagram, YouTube and emerging platforms for the firm and select landlord agency assignments
· Create, write, edit, and publish engaging content, including graphics, videos, thought leadership, including but not limited to, property highlights for landlord agency assignments, market insights, company news, and employee features.
· Manage the firm's content calendar and coordinate campaigns aligned with the firm’s priorities for business development across all service lines, recruiting, and various corporate initiatives
· Support public relations initiatives with the company’s public relations strategic partner and CMO for press releases, award submissions, client and firm announcements, executive communications, and marketing collateral
· Collaborate with brokers and leadership to promote the firm’s accomplishments on behalf of clients, existing and new listings, market and specialized insight reports, events, and community involvement
· Ensure all brokers and leadership have standards and tools to share impactful posts on their own social media platforms – regular training and support
· Monitor social media performance, analyze and report key metrics, and provide recommendations to optimize engagement, identify prospect and recruitment pursuits from engagement, and expand audience across key targeted industries and client targets
· Maintain brand consistency across all marketing and communications materials
· Coordinate with photographers, videographers, designers, and external marketing partners as needed to support social media strategies
· Support corporate events, speaking engagements, and sponsorships through promotional content and communications
· Stay current on social media trends, commercial real estate news, and digital marketing best practices
· Support custom design needs in collaboration with the company’s Creative Director including brochure, e-mail blast, and website development
Qualifications
· Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field
· 3+ years of experience in social media marketing, communications, or content marketing
· Exceptional writing, editing, and storytelling skills with strong attention to detail
· Experience managing corporate social media platforms and developing digital campaigns
· Proficiency with Canva, Adobe Creative Suite, Microsoft Office, and social media management platforms
· Experience with video editing, photography, and email marketing platforms is a plus
· Strong organizational and project management skills with the ability to manage multiple deadlines
· Knowledge of commercial real estate, professional services, or B2B marketing is preferred
Desired Attributes
· Creative storyteller with a strategic mindset
· Self-starter who thrives in a fast-paced, collaborative environment
· Strong interpersonal skills and ability to work effectively with executives and brokerage professionals
· Passion for creating high-quality content that enhances brand visibility and supports business growth
What BCRE Offers
· Competitive compensation
· Health, dental, and vision insurance
· Collaborative, high-performance office culture in the heart of Brickell
· Opportunity for growth within a leading South Florida commercial real estate firm
The Broker Coordinator supports Blanca CRE’s Tenant and Landlord Advisory team across transaction management, marketing, research, and day-to-day broker operations.
Please fill out the form below to submit your application. We appreciate your interest and will review each submission carefully.
Blanca Commercial Real Estate is Florida’s dominant independent commercial real estate services firm, delivering personalized, data-driven strategies for owners, occupiers, and developers. Founded in 2009, we’re built on a client-first approach, deep market expertise, and a passion for delivering powerful outcomes. Services include landlord representation, tenant representation, property acquisition and disposition, property management, and consulting services.
Our mission is simple: to empower our clients’ success by delivering customized solutions with integrity, creativity, and an unwavering commitment to excellence.
We set a high bar and continuously raise it. By empowering exceptional people and holding ourselves to the highest standards, we create an environment where talent thrives and potential is fully realized.
POSITION SUMMARY
The Broker Coordinator supports Blanca CRE’s Tenant and Landlord Advisory team across transaction management, marketing, research, and day-to-day broker operations. This role is ideal for an early-career professional looking to build a strong foundation in commercial real estate within a fast-paced, high-performing brokerage environment. The ideal candidate is detail-oriented, organized, and proactive, with strong communication skills, comfort leveraging AI tools to support broker productivity, and the ability to manage multiple priorities on behalf of a busy brokerage team.
KEY RESPONSIBILITIES
Administrative & Broker Support
• Manage calendars and coordinate property tours and showings on behalf of assigned brokers
• Handle incoming calls, emails, and correspondence professionally, serving as a point of contact for co-brokers and prospective tenants
• Distribute marketing materials and promotional collateral to co-brokers and prospects as directed
Transaction Management
• Coordinate the timely preparation and submission of lease proposals and commission agreements
• Ensure all transaction documents are accurate, complete, and properly filed throughout the deal lifecycle
Marketing & Listing Management
• Maintain and update commercial property listings across CoStar, company websites, and social media channels
• Assist in the implementation of marketing strategies to promote properties and attract prospective tenants
Market Research
• Support the Director of Market Research with data capture, market analysis, and canvassing target identification
• Conduct market research to identify target audiences and assist with research projects as needed
QUALIFICATIONS
• 0–2 years of experience in commercial real estate, marketing, business administration, or a related field
• Professional demeanor and strong interpersonal skills, with the ability to interact confidently with brokers, clients, and co-brokers
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint); familiarity with CoStar or real estate portals is a plus
• Comfort using AI tools (such as Claude, Microsoft Copilot, or similar platforms) to support research, drafting, and day-to-day workflow efficiency
• Bachelor’s degree
• Florida real estate license, or the ability to obtain one within 6 months of starting
WHAT BCRE OFFERS
• Competitive compensation
• Health, dental, and vision insurance
• Collaborative, high-performance office culture in the heart of Brickell
• Clear path for growth within a leading South Florida commercial real estate firm, including the opportunity to transition into a brokerage role
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Working at Blanca for nearly a decade has been incredibly rewarding. What I value most is the culture of collaboration and innovation — where local market knowledge meets cutting-edge strategy. Blanca’s supportive environment empowers leaders to step up, drive results, and shape the future of commercial real estate in South Florida.”
For more than fourteen years, Blanca has been the foundation of my career in commercial real estate. What sets this firm apart is our unwavering commitment to excellence and community impact — we lease premier assets, build lasting client relationships, and innovate in every deal. Here, I’ve grown professionally, spearheading major leasing projects across Miami-Dade and expanding our market presence.”
Joining Blanca over a decade ago was one of the most impactful decisions of my career. What sets this company apart is the passionate, supportive team and the opportunity to grow alongside the business. It’s inspiring to be part of a culture that values innovation, collaboration, and real impact."
Joining Blanca as CFO has been a fulfilling chapter in my career. The company’s strategic vision and commitment to sustainable growth truly stand out. I’ve been able to shape financial operations, drive innovation, and grow alongside a team that values integrity and results.”
