Unleashing Our Sense of Urgency

SITUATION – Community Opposition

When the Blanca team was engaged to handle MiamiCentral, the project was facing opposition:

  • Public opinion was generally unfavorable
  • There was skepticism about project’s delivery
  • Perceived location issues were widespread

STRATEGY – Making Things Happen

Determined to change the tides, the Blanca team:

  • Developed a customized canvassing strategy to introduce project to key businesses and co-brokerage community
  • Set to changing public perception with messaging highlighting the project’s positive attributes and transformational impact

RESULTS – Changed Perceptions

The Blanca team shifted community perceptions, driving leasing momentum through closing and occupancy achieving pre-leasing of 60% with credit tenants prior to delivery.